The silent AI revolution in your marketing stack

Hi Futurist,

In the past two weeks, I’ve witnessed a quiet revolution. Tool after tool has integrated AI features into their products. As marketers, we often don't even notice. Yet, these AI capabilities offer us the chance to elevate our marketing strategies and output to new heights. Therefore, I am sending you insights, inspiration, and innovation straight to your inbox. Let’s dive into the depths of the digital future together and discover the waves of change shaping our industry.

In this post, we're dipping in:

• 📣 Byte-Sized Breakthroughs: Three (technological) developments in the digital landscape

• 🤖 Digital Toolbox: Three tools or functionalities you might not yet know exist

•  🧐 Last but not least: Things that I like

Do you have tips, feedback or ideas? Or just want to give your opinion? Feel free to share it at the bottom of this dip. That's what I'm looking for.

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📣 Byte-Sized Breakthroughs

'Byte-Sized Breakthroughs' briefly highlights (technological) developments in the digital landscape

Headstory: The silent AI revolution in your marketing stack

AI is changing fast. Not just in labs. In your tools. We marvel at new models. They push boundaries. They redefine possible. But that's just the surface. Beneath, a quiet revolution brews. It's in your marketing stack. It's in your daily workflow. It's transforming your output. There are immediate AI applications within marketing technology that can help any organization, big or small, to scale their marketing output in quality, quantity, and efficiency.

This allows you to spend your time on tasks that elevate your output to a higher level. For instance, AI capabilities are being integrated into platforms like Intercom, Figma, Synthesia, Canva, and Zapier, to name a few. These aren't minor upgrades. They're game-changers. They're force multipliers. Imagine your workflow. Now supercharge it. That's what's happening. These additions significantly enhance the quality, volume, and efficiency of your marketing efforts.

For organizations, this integration is crucial. It signals a move towards more intelligent, data-driven marketing strategies that can adapt quickly to market changes. The pace at which AI is being incorporated into these tools underscores the importance of staying ahead in the competitive landscape.

The future of marketing lies in these AI-enhanced tools. They represent the next significant leap in how we approach and execute marketing strategies. You focus on strategy. AI handles the grunt work. You elevate your game. AI scales your efforts. This isn't about replacing humans. It's about augmenting them and empowering them.

Small businesses, take note. This levels the playing field. Enterprise giants, pay attention. Your advantage is shrinking. For marketing managers and CEOs, the message is clear: adaptability and proactive integration of AI tools are key. Embrace these advancements, innovate continuously, and build a resilient, future-proof marketing landscape.

To ensure your organization is ready for the AI-driven future of marketing, focus on the following:

1. Break down all functions into tasks: Identify and categorize every task involved in your marketing processes.

2. Determine which tasks can be supported by AI tools: Assess which tasks can be enhanced with the assistance of AI tools to boost quality, quantity, and efficiency.

3. Streamline workflows using AI tools: Integrate these AI tools to optimize your workflows, ensuring a smoother and more productive process.

Are you ready? Are you adapting? Are you leveraging this silent revolution?Starting early is key. Organizations that delay integrating AI into their marketing strategies will find themselves outpaced by competitors who have already adapted. By acting proactively, companies can position themselves at the forefront of change and innovation, staying ahead of the competition. Welcome to the new era of marketing: it’s human-driven and AI-powered.

Synthesia 2.0: The future of Avatar AI video creation is here

TL;DR

Synthesia has unveiled a groundbreaking AI video generation platform that simplifies creating high-quality videos without the need for cameras, actors, or studios. The platform introduces features like full-body avatars, customizable environments, and enhanced realism. This update revolutionizes AI-generated video content, enabling users to create lifelike presentations, tutorials, and marketing materials with unprecedented ease and flexibility.

Read it yourself?

Sentiment

The anticipation around Synthesia's new platform was significant, especially in the media and marketing industries. The initial reactions were overwhelmingly positive, with many praising the platform's ease of use and potential to revolutionize content creation. However, some concerns were raised about the implications for traditional video production roles and the authenticity of AI-generated content.

My thoughts

What excites me the most about Synthesia's new platform is its potential to democratize video production. Imagine a small business being able to produce high-quality promotional videos without breaking the bank. The multilingual capabilities are a game-changer for global marketing strategies, allowing brands to reach a broader audience with localized content.

Figma's AI balances automation and creativity

TL;DR

Figma has launched a suite of AI-powered tools aimed at enhancing the design process. These tools include automated design suggestions, smart layout adjustments, and real-time collaboration enhancements. The AI features are designed to streamline workflows, making it easier for designers to create, iterate, and collaborate more efficiently.

Read it yourself?

Sentiment

The design community eagerly awaited Figma's AI updates, and the response has been largely positive. Designers appreciate the way AI tools integrate seamlessly into their existing workflows, boosting productivity without overshadowing creative control. However, there has been some backlash due to similarities with existing designs, notably when it recreated an app resembling Apple's weather app.

My thoughts

The integration of AI into Figma is a major milestone for the design industry. Automated design suggestions and smart layout adjustments are particularly exciting, as they can save designers a significant amount of time and effort. The real-time collaboration enhancements will undoubtedly make teamwork smoother and more efficient. While there are valid concerns about AI potentially overshadowing human creativity, I believe these tools will serve as valuable assistants rather than replacements. Figma's approach seems to strike a good balance between automation and creative freedom, ensuring that designers remain at the helm of the creative process.

More byte-sized breakthroughs:

• Boost your support efficiency with Fin AI Copilot
  Intercom introduces Fin AI Copilot, an AI-powered assistant designed to enhance every support agent's efficiency. This enables quicker issue resolution and deeper customer relationships. With features like AI-driven training, troubleshooting, and personalized responses, Fin transforms the support experience, increasing productivity by up to 31%.

• Etched launches groundbreaking transformer ASIC
  Etched unveils the world’s first specialized chip for transformer models like ChatGPT and Stable Diffusion 3. ‘Sohu’ delivers unprecedented performance, processing over 500,000 tokens per second and significantly outpacing current GPUs. This innovation promises to revolutionize AI by making it faster and more cost-effective, solidifying transformers as the dominant architecture in AI applications.

• Google enhances Gemini API with powerful new features
  Google introduces Gemini 1.5 Pro's 2 million token context window, code execution capabilities, and Gemma 2 in Google AI Studio. These updates offer developers extensive context management, dynamic code generation, and improved accessibility to AI tools. Additionally, the Gemini 1.5 Flash model is now available for production, prioritizing speed and affordability.

🤖 Digital Toolbox

In the 'Digital Toolbox,' I mention three (new) tools that you can use for your work now or later.

Jace - Your personal AI assistant for everyday tasks

Meet Jace, your innovative AI assistant designed to optimize your daily tasks and focus on meaningful work. Effortlessly manage marketing campaigns, streamline hiring processes, and enhance your business operations. Let Jace handle the details, so you can concentrate on what truly matters.

AI Agent - Supercharge your workflows with AI

Create, prioritize, and execute tasks seamlessly, boosting productivity with AI Agent without needing extensive technical knowledge. Enhance your business operations with multiple AI agents working concurrently, streamlining your workflow like never before.

Relevance AI - Build your AI workforce

Relevance AI enables your business to thrive by automating tasks with AI agents. Scale your operations across sales, marketing, support, research, and more without increasing headcount, and focus on what truly matters—growing your business.

 🧐 Last but not least: Things that I like

• Toys"R"Us creates first brand film with Sora: Toys"R"Us created its first brand film using Sora, OpenAI's technology for generating realistic one-minute videos from text instructions.

• Keyframes arrive in Luma's Dream Machine: Luma's Dream Machine now supports keyframes, allowing users to control narratives, change lighting, and create transitions with text instructions. By the way, check these fun examples.

• Salesforce unveils Einstein "tiny giant" micro model: Salesforce's Xlam-1b, a 1b parameter model, outperforms larger models like GPT-3.5 and Claude in function calling, marking a milestone in on-device agentic AI.

• OpenAI delays launch of voice assistant to address safety issues: OpenAI is delaying the release of its voice assistant feature for ChatGPT to ensure it meets safety and effectiveness standards.

• OpenAI develops CriticGPT for error detection: OpenAI developed CriticGPT, a GPT-4-based model, to identify errors in ChatGPT's code output and improve human review accuracy.

• OpenAI forms strategic content partnership with TIME: OpenAI partners with TIME, leveraging 101 years of archival content to enhance responses and provide links to stories on time.com.

• TIME integrates automated voiceovers with ElevenLabs: TIME collaborates with ElevenLabs to add automated voiceovers to its articles, enhancing accessibility and engagement through Audio Native technology.

• Elevenlabs introduces voice isolator: Elevenlabs launches voice isolator to remove background noise and extract clear dialogue for podcasts, interviews, and films.

• Elevenlabs launches reader app for text-to-speech: Elevenlabs introduces the reader app, allowing users to listen to articles, PDFs, ePubs, or any text with high-quality AI voices on the go. It features iconic voices like Judy Garland and James Dean, allowing users to listen to books and articles narrated by famous voices.

• Apple to get OpenAI board observer role as part of AI agreement: Apple will gain an observer position on OpenAI's board, matching Microsoft's role, with Phil Schiller, former Apple marketing chief, chosen for the position.

• Apple won’t roll out AI tech in EU market over regulatory concerns: Apple is withholding new AI technologies from the EU market due to regulatory concerns, affecting hundreds of millions of consumers.

• Apple's app store breaches EU's Digital Markets Act: the European Commission finds Apple's app store rules in breach of the DMA, potentially leading to fines up to 10% of global annual turnover.

• Apple is bringing AI features to the Vision Pro: Apple is working to bring AI features to its Vision Pro headsets, enhancing user experience with improved Siri, custom emojis, and more.

• Apple launches public demo of 4M AI-model: Apple, in collaboration with EPFL, releases a public demo of its 4M AI model on Hugging Face, showcasing advanced multimodal AI capabilities.

• Apple and Meta discuss AI partnership: Apple and Meta are in talks for an AI partnership, aiming to enhance AI capabilities in Apple's products without compromising user privacy.

• Meta incorrectly labels real photos as AI-generated: Meta's "Made by AI" labels are mistakenly applied to real photos, causing frustration among photographers and prompting Meta to review its approach.

• Meta tests user-created AI chatbots on Instagram: Meta begins testing AI chatbots created by users on Instagram, allowing creators to engage with their audience through AI avatars.

• Meta introduces Meta 3D Gen for rapid 3D asset creation: Meta 3D Gen is a new AI system that generates high-quality 3D assets from text in under one minute, significantly faster than existing solutions.

• Meta to integrate Generative AI in metaverse games: Meta plans to enhance VR, AR, and mixed reality games with generative AI to boost its metaverse strategy and create dynamic, evolving gameplay.

• EU plans universal digital identity wallet by 2026: The EU aims to launch a universal digital identity wallet by 2026, enabling citizens to access various services with enhanced privacy and convenience.

• Google develops challenger to Meta's chatbots and Character AI: Google is developing a product aimed at creating chatbots that offer more interactive and engaging experiences, challenging Meta's chatbots and Character AI.

• Google's emissions shot up 48% over five years due to AI: Google's emissions increased by nearly half over five years as AI integration expanded across its core operations.

• Google struggles with AI-generated spam in Search results: Google's Search results are plagued by AI-generated spam, despite recent algorithm updates aimed at reducing low-quality, unoriginal content.

• Magnific Relight transforms scene lighting with prompts: Magnific Relight allows users to transform the entire lighting, optionally, the background with just of any scene using a prompt, reference image, or lightmap.

• Amazon working on ChatGPT competitor named Metis: Amazon is developing a new AI assistant called Metis, designed to be accessed from a web browser, aiming to compete with ChatGPT.

• Anthropic introduces shareable projects for Claude: Anthropic's Claude now supports organizing chats into shareable projects with a 200k context window, allowing inclusion of documents, code, and files.

• Captions’ AI Edit-feature revolutionizes video editing: Captions’ AI Edit-feature uses state-of-the-art language models to analyze footage and automatically insert custom graphics, music, and transitions, offering personalized video editing styles.

• Opera browser adds AI-powered image generation and enhanced multimedia controls: Opera's new browser version introduces AI-powered image generation, better multimedia controls, and split tabs for improved user experience.

• Character.AI introduces voice calls with AI Avatars: Character.AI now allows users to talk with AI avatars over calls, supporting multiple languages and enhancing user interaction.

• ServiceNow leverages platform data for Generative AI: ServiceNow uses data from its platform to build generative AI solutions, enhancing workflows, productivity, and innovation across various business functions.

• Whatsapp Beta to include Meta AI Llama model: Whatsapp Beta for android 2.24.14.7 will feature the option to choose the Meta AI Llama model in a future update.

• Whatsapp tests AI avatar generator with Meta's Llama model: Whatsapp is developing a feature to create personalized avatars using user images, text prompts, and meta's AI Llama model, currently in beta testing.

• Runway releases Gen-3 Alpha text-to-video: Gen-3 Alpha text-to-video is now available to everyone, offering high-fidelity, fast, and controllable video generation.

• YouTube allows removal requests for AI-generated content: YouTube now lets users request the removal of AI-generated content that simulates their face or voice under its privacy guidelines.

• Figure AI's robot performs real-world tasks at BMW factory: Figure AI's Figure 01 robot autonomously performs tasks at BMW's spartanburg factory, using pixel-to-action neural networks for precise manipulations.

• Robinhood acquires Pluto to enhance AI Tools: Robinhood acquires AI-powered research platform Pluto to add tools for trend identification, investment strategies, and real-time portfolio optimization.

• Suno launches iOS app for music creation: Suno’s new iOS app allows users to create and share any song they can imagine directly from their phone.

• VfL Wolfsburg publishes report on GenAI in football: VfL Wolfsburg becomes the first Bundesliga club to publish a report on the role of Generative AI in football.

• Perplexity AI updates Pro Search with advanced features: Perplexity AI's updated Pro Search now supports deeper research on complex queries with multi-step reasoning, Wolfram|Alpha integration, and code execution.

• Groq Inc launches Whisper V3 large in GroqCloud: Groq Inc introduces Whisper V3 Large in GroqCloud, enabling developers to use advanced Speech-to-Text capabilities with enhanced speed.

• Cloudflare launches tool to combat AI bots: Cloudflare introduces a new tool to automatically detect and block AI bots, crawlers, and scrapers.

This was it. Our fifteen digital dip together. It might seem like a lot, but remember; this wasn't even everything that happened in the past few weeks. This was just a fraction.

I can imagine you quickly lose track of all the marketing technology tools available today; 14,106 of them. If you need help finding the right AI tool to streamline your workflow, hit reply!

Looking forward to what tomorrow brings! ▽

-Wesley